Unlock the Power of Outsourced Digital Marketing for Small Business: How Your Company Can Succeed in Today’s Market

Marketing is the engine that enables your businesses to reach and retain new customers. And with effective marketing, you drive steady growth and profits.

The cost of traditional marketing is a significant burden for small business. This is especially true when competing against large companies with big budgets. And mistakes can be painful for your company. While the big boys can afford to lose ten grand on a mistake, that really hurts for a smaller company.

Modern marketing has also gotten very complicated. Between organic Google results, social media, paid ads, and dozens of platforms, it’s a lot to maintain. Corporate giants can easily afford to employ the 10+ experts you need to cover all those platforms.

For a small business, such costs are too high, and as well you probably don’t have the workload to keep those 10 experts busy full-time.

So what to do? The benefits of outsourcing your digital marketing will give solid results for your small business.

We’ll explain why in full detail today, with these outsourcing advantages in their respective sections:

1. The best possible return-on-investment (ROI) for your marketing money
2. Reliable pros who know how to get great results for your business
3. Flexibility to adapt for your small business month-to-month
4. Ability to improve and grow your marketing super fast
5. Resources to cover every possible marketing skill
6. A smart strategic plan that delivers guaranteed results
7. Fresh ideas so you are attracting great clients and customers

You can find all the details below, so feel free to navigate this article with the contents list on the left or top of the page.

Definition of Outsourced Marketing for Small Business

Outsourced marketing means hiring an outside agency to handle marketing tasks on behalf of your small business. The agency will take responsibility for planning and delivering the tasks which you choose to outsource.

An outsourced marketing for small business agency covers various services for you, depending on what you need right now, such as:

• Strategic Marketing Plans
• Market Research or Product-Market Fit
• Diverse Marketing Campaigns (Paid Ads or PPC)
• Organic search results (SEO for Google, Bing, YouTube, and others)
• Digital Marketing Tasks
• Brand Development and Public Relations
• Quality Assurance, Measurement and Analytics

Every business is different, so when you chat with me in your free strategy session, you can talk about your current objectives, and I’ll give you a solid plan for you to get there.

Outsourcing your small business marketing allows you to have the expertise and resources of a professional marketing team, without the cost, hassle, and risk of hiring so many expensive people by yourself.

Compared to hiring or expanding your own team, which can take months, outsourcing saves time and money. With outsourced marketing, you don’t waste time and money for looking for hard-to-find people. You also save months of salaries that in-house teams need to integrate and get up to speed. As well, you have no risk of getting stuck with employees who don’t fit right for your company.

Your outsourced marketing team starts working for you fast, adapts quickly, and delivers reliable results. Your outsourced marketing agency will also easily adapt to changes and workload on a month-to-month basis.

Great Marketing and Sales are the Lifeblood of Your Small Business

Marketing and sales are the lifeblood of your business. By extension, your marketing team is the most powerful resource to bring in more revenue and cash to your business.

With great power comes great responsibility. So those human and financial resources need to be carefully managed and organized.

When you have a great agency as your marketing partner, that responsibility is taken care of for you. It feels like a powerful extension of your in-house management team, with people who are pros at delivering amazing results for your revenue growth.

1. How to Get the Best Possible Return on Investment (ROI) when Outsourcing Marketing for Small Business

Great marketing primes potential customers to like your product or service. It delivers an image that gets consumers excited. And by the time they connect with your sales team, they are informed and ready to buy.

But doing it the wrong way can be very costly. For example, if you invest $10k in a Google Ads campaign, without the proper expertise, you might get disappointing results and loose a lot of money. Not to mention the wasted time and frustration.

When outsourcing marketing for small business, you have seasoned pros working on your marketing, who make sure every dollar (or pound or euro) is well-invested. This is because they have the years of experience working with many small businesses just like yours, and then work for you to get effective results.

So how can you ensure the best ROI when outsourcing? Just follow this checklist:

• Make sure the agency you choose is seasoned and experienced
• Ask about clients they have helped in your industry
• Look closely at the strategic plan they develop for you
• Review all reports and attend monthly meetings to see your progress and results
• Get a service and results guarantee, which reliable agencies like Erfolk can provide for you

As you follow each step, you are improving your ROI and investing in the future of your small business.

2. Why You Need Reliable Pros With Outsourced Marketing for Small Business

Modern marketing is suuuuper complicated. Just when you think you understand something, you talk to a pro, and you realize that you know nothing. Here’s just a few examples of the pitfalls that agency pros can save you from:

• Your website isn’t meeting the current quarterly Google quality guideline, and ends up containing a black hat element. Your website gets blacklisted for 12 – 18 months.
• An advertising campaign isn’t properly planned, and instead of 7% of viewers coming to your website, only 1.5% are coming. Thousands of dollars are wasted.
• Your email newsletter has some spam words in it, and triggers a spam blacklist. You can’t email your client list for the next 6-12 months.

These are just a few examples… the reality is even more complicated. And of course there are different rules and best practices to know for every system: your website, Google, YouTube, email lists, paid ads, directory listings, and on and on.

When you outsource marketing for small business, we save you from these pitfalls, through our knowledge and experience. This saves you time and money because you aren’t wasting valuable funds on costly mistakes.

This way, you get your marketing results reliably, efficiently, and quickly. Your outsourced marketing agency has all the different people and skills needed, and will book them for the exact time your projects need.

For example, do you want to do a monthly or weekly email newsletter to drive repeat business? Your outsourced team works for you for just those hours each month, instead of paying a full-time team.

3. Gain Month-to-Month Flexibility When You Outsource Marketing for Small Business

Are you tired of feeling stuck in a long-term marketing contract that doesn’t fit your needs? As a small business, you need the flexibility to adapt quickly. We totally understand your need for flexibility, and we’ve been there ourselves.

When you’re running a small business, things change quickly, and you need to be able to adjust your marketing strategy accordingly. That’s why month-to-month or quarterly flexibility is so important.

But here’s the good news, when you outsource marketing for small business, you gain powerful flexibility. You are now working with a team of marketing experts on a month-to-month basis, who can reduce or expand quickly as needed, so you don’t have to worry about getting locked into long-term commitments.

Business strategies change and so do marketing strategies. Our team keeps your marketing up to date with the most current tactics. You’ll have access to the latest marketing trends and technologies, giving you a competitive edge in the market.

4. Get Fast Results by Leveraging Your Outsourced Marketing

Business today moves fast, and your business needs quick results as well. That’s why when it comes to outsource digital marketing services, it’s all about speed and efficiency.

When you invest in outsourced marketing for small business, you’re not just investing in a service, you’re investing in a team of solid people. Our professionals have the experience and skills to move your marketing efforts in the right direction, super fast.

My team and I understand the ins and outs of the industry and know what it takes to get results. We take outsourcing marketing for small business seriously, so you can focus on your other priorities.

5. Marketing in 2023 is Complicated. How to Cover Every Needed Skill?

One of the great advantages of having your outsourced agency is getting custom access to a wide range of marketing functions. Normally, such skills would be difficult or impossible to handle in-house. These include:

• Market Research: Our outsourced marketing services will provide you with valuable insights into your target audience, competitors, and industry trends. Then, we’ll use this information to fine-tune effective marketing strategies and reach the right customers for you.
• Advertising: Outsourced marketing pros handle all aspects of your advertising, including media buying, creative development, and campaign management. This allows you to reach a wider audience and make the most of your advertising budget.
• Social Media Management: Your outsourced team handles your social media management, including creating and scheduling content, engaging with followers, and measuring the success of social media campaigns.
• Content Marketing: Our outsourced marketing service handles all aspects of your content marketing, including research, writing, editing, and distribution. This allows you to have valuable content that attracts and engages your customers without expensive investments in in-house content creation resources. Even the coffee is paid for!
• Analytics and reporting: Your investment matters. We track and analyze your marketing money so you can see what’s working, with a monthly review. Or even more often if needed.
• Landing pages, website design, and optimization: Our outsourced marketing service will create effective landing pages and optimize your website for the best performance, including desktops and smartphones. So you have an optimized site which is loved by search engines and real people alike. That drives your web traffic, conversions and sales.

By using these resources, your outsourcing marketing for small business service grows your sales and grows your business.

6. In Today’s Sophisticated Marketplace, You Need a Smart Strategic Plan with Guaranteed Results

In today’s sophisticated marketplace, you need more than just a good idea and a website, you need a smart strategic plan. And preferably with guaranteed results. That’s exactly what high-quality outsourced marketing services provide for you.

My team and I create a tailored marketing strategy that’s specific to your business and its unique needs. This kind of strategic planning is essential in today’s competitive market and gives you a clear roadmap, ensuring you achieve great results.

But here’s the best part, with the most experienced outsourced marketing services, you get a guarantee of results. Our pros deliver results and are accountable for their work. So, you have peace of mind knowing that your marketing efforts are in good hands with people who care about your results and return on investment.

7. Outsourcing Gives You Fresh Ideas So You Are Attracting Great Clients and Customers

When you outsource digital marketing services, you have fresh perspectives on your business and its potential. Our professionals are able to identify new opportunities and target new customers to increase your sales.

My team and I handle all the tedious and time-consuming tasks that come with marketing, such as creating and managing social media campaigns, analyzing data and reports, and creating and distributing engaging content. This frees up your time to focus on what you do best: closing sales and running your business.

In addition, your outsourced marketing team brings a wealth of experience and knowledge to your operation. Our pros have worked in every business industry and will provide valuable insights and best practices to take your success to the next level.

This way, you have fresh ideas and effective engagement with customers, driving your sales and revenue growth.

Why We Analyze Your Marketing Results

Are you curious about how your marketing efforts are performing but don’t know where to begin? My team and I are here for you, to dig into the data and make sense of it all.

Here’s how we’ll analyze and report on your marketing data:

1. Track website traffic: By using extensive analytics tools, we see how many people are visiting your website, where they’re coming from, and how long they’re staying.
2. Monitor social media engagement: We track how many likes, shares, and comments your social media posts are getting, as well as who is engaging with your content.
3. Measure email campaign success: We follow your email campaigns’ open and click-through rates (CTR), as well as who is responding to your offers.
4. Analyze customer feedback: We help you understand what your customers like and dislike about your products or services, so you can adjust and optimize.
5. Create reports: We take all the data and put it together for you in a visible, actionable report. This way you know your investments are working and how they are driving your sales.

With these insights, we know what’s working for your marketing and what isn’t. So you can boost your sales, improve your ROI, and succeed.

That’s just one of many benefits when you outsource marketing for small business with us at Erfolk. And the first strategy session with me is free, so you have nothing to lose. Just request a call and you can meet me here.

Benefits of Outsourcing your Digital Marketing

Outsourcing your digital marketing is the most effective way to grow your business quickly. Here are some of the benefits you will see when outsourcing your digital marketing to an effective agency like Erfolk:

• Increased efficiency: By working with experienced pros, you’ll have new campaigns online faster and with better results. You’ll also benefit from our experience and know-how, preventing errors and improving your web traffic and sales.
• More time and resources: Outsourcing your digital marketing frees up your valuable internal people so they have focus for other important tasks. Your agency takes care of as many marketing tasks as you want, so you can build your company strategy, sales team, and operations. This might be one of the biggest benefits of outsourcing your digital marketing.
• Better return on investment: Hiring an external agency like Erfolk will give you a better ROI than doing it yourself. This is because today’s marketing is highly technical, and it’s expensive and time-consuming to build a team at that level of talent. We’ve invested years in marketing wisdom, and use that to give you efficient results which translate to your sales and return on investment.
• Access to new technology: When you outsource, you’re getting access to new tools and technologies which aren’t available internally. This helps ensure that you’re staying ahead of the curve when it comes to digital marketing strategy.
• Pro Expertise: Working with an outside agency means you have pros working for you, who understand both the fundamentals and the latest trends in digital marketing. We provide the most effective methods to reach your target audience and maximize your sales in minimum time.

The benefits of outsourcing your digital marketing give you a better return for your money, they give you a strong brand image, and they support your recruiting, customer communication, and client retention.

This all works together for your sales revenue and success.

Outsource Digital Marketing Services to Get Your Sales to The Next Level

Why should you outsource digital marketing services? The right collaboration will take your sales and company revenue to the next level. You will achieve your marketing goals and gain a competitive edge by having the best professionals at your side.

My team and I are happy to help your small business in the United States (US), the United Kingdom (UK), and worldwide. Our team members speak English, Spanish, German, and several other languages. So wherever you are, we’ve got you covered.

Now is the time to take the leap and grow your business. Schedule a free call with me today and we’ll talk soon.

Best regards,

Christian Pyrros
Managing Director
Erfolk Digital Marketing